The branding team finds the "brand soul" and work to drive business by crafting a story and shaping customer perceptions. The strategic goal is always to create that point of differentiation, a market advantage – something that stands out in a crowded marketplace, gets people interested and keeps people interested.
Services include:
- Research and Trend Analysis
- Positioning
- Communications Strategy
- Identity Creation | Naming, Logo Marks, Colour Palettes
- Applied Graphic Design
- Graphic Standards Manual
- Print Production Management
- Packaging
- Merchandising
- Website Development | Strategy, Design and Content
- Brand Equity Management
- Brand Auditing
- Brand Revitalization