TKI was appointed as F&B Consultants for the creation of T-Junction, an urban concept developed to reinforce Lipton Tea brand on behalf of owning company, Unilever.
The concept was to create a hip, dynamic and fresh alternative to the coffee-bar culture where the focus was on tea as a healthy option. Set in the iconic Emirates Towers, T-Junction was a prototype brand. Lipton enjoyed 98% market share in the region but its customer base was aging and some vitality was needed to position the brand amongst a younger set.
TKI was responsible for the full scope of the project, from conceptualisation to implementation and management.